9 Things You Need To Know About Attending Bragg Jam 2023
Bragg Jam is a much-loved and highly anticipated music festival that takes place each year in Macon, Georgia. It’s a lively celebration of music, art, and food that draws thousands of attendees from all over the country. Are you planning on attending Bragg Jam 2023? If you are, there are a few important things you should know before you go.
This article will provide a comprehensive guide to everything you need to know about attending Bragg Jam Concert Crawl 2023, including dates, tickets, venues, and more. Whether you’re a seasoned festivalgoer or a first-time attendee, this guide will help you make the most of your experience at Bragg Jam 2023.
The Details

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Here are some of the major details at a glance:
- Date: Saturday, July 29, 2023.
- Cost: $40 for general admission, $150 for VIP Access available online (prices increase at the door on the event day).
- Venue: Downtown Macon, 665 Poplar St., Macon, Georgia.
How Did the Event Come About? The Backstory
Picture this: It’s the summer of 1999, and singer/songwriter Brax Bragg is about to embark on his big break with his new band, the Buckleys. Before hitting the road, Brax takes his younger brother Tate, a well-known classical guitarist, on a road trip. It’s a bonding experience they won’t forget. Tragically, their trip comes to a sudden and heartbreaking end with a fatal car accident in Texas on July 3. Back in Macon, the news of the Bragg brothers’ deaths shakes the community to its core.
Their devastated friends and family came together to celebrate the brothers’ talents and love for music. It was a small jam session that brought some healing to those who loved them. Little did they know that this impromptu gathering would spark a movement that would change the face of Macon forever. Fast forward to today, and Bragg Jam has become a beloved community arts festival that celebrates the healing power of music.
What’s the Purpose of the Event?
From its humble beginnings as an honorary jam session, Bragg Jam has evolved into a city-wide block party, bringing together people from all walks of life to enjoy live music, local art, and delicious food. And the best part? Bragg Jam gives back to the community that helped build it up. The event organizers have donated over $200,000 to causes that were near and dear to the Bragg brothers’ hearts, including the Amerson River Park and the Ocmulgee Heritage Trail.
So, if you’re looking for a fun and meaningful way to spend your summer, come out and experience Bragg Jam 2023 for yourself. Not only will you enjoy some incredible live music, but you’ll also be supporting a festival that truly cares about making a difference.
Where Is It?
There’s no one set location for Bragg Jam, which is part of what makes this community event so special. The festival’s main stage is usually located in the heart of downtown, with smaller stages scattered in nearby bars and clubs. Bragg Jam headquarters will be at the Blacksmith Shop on Poplar Street in Macon at 1 p.m. on July 29, 2023, for check-in.
Music Lineup
Bragg Jam’s music lineup is diverse and eclectic, featuring a range of genres, including rock, indie, hip-hop, and country. Be sure to check the festival’s website or social media pages for updates on the lineup as the festival approaches.
Food and Drinks
Bragg Jam features a variety of food vendors selling everything from barbecue to tacos and ice cream. Several bars throughout the festival grounds also serve beer, wine, and cocktails.
Parking and Transport
If you’re driving your new Ford to the event, note that there’s limited parking in downtown Macon during the festival, so it’s a good idea to arrive early. Several transportation options are also available, including shuttle buses and rideshare services to help you get around safely.
Weather
Prepare for the weather since the event will go on come rain or shine. Macon can be hot and humid in July, so be sure to dress appropriately and ensure that you stay hydrated throughout the festival. As the event is one big block party, you can expect to be inside different venues at different times.
What Activities Can You Expect?
While Bragg Jam is still releasing many activities and venues in April 2023, here’s what we know so far:
Free Concerts
If you haven’t been able to secure tickets for Bragg Jam, you can still enjoy the atmosphere. Pick up tickets on the day or attend some of the free venues. In previous years, several performances at Bearfoot Tavern Beer Garden didn’t need a ticket.
Kids’ Activities
Bragg Jam kick-starts at The Society Garden at 11 a.m. with some epic family-friendly activities. Kids can enjoy craft-making and listen to music, and adults can have a taste of a specialty drink. Tickets are $5 per adult in advance and $10 at the door.
Take younger kids to Bragg Fam at the Georgia Sports Hall of Fame on Saturday morning to enjoy a free festival complete with bouncy houses, a DJ, musical performances, and a water slide. Note that there are some adult-only venues, especially in the evenings, so keep this in mind if you’re bringing kids.
Rock Candy Tours
Enjoy a two-and-a-half-hour walking tour through the residential district with Rock Candy Tours. Starting at H&H Soul Food Restaurant, one of Macon’s most popular eateries, the tour will take you through the Capricorn Records era and showcase Macon’s fascinating history and historic neighborhoods.
Scavenger Hunts
There are several scavenger hunts to look forward to during the event. Enjoy the History Meets Music Hunt or the Macon Music Hunt. Both are excellent opportunities to learn about the city’s musical background.
The Rookery
The Rookery was the very first Bragg Jam session venue, making this one location you don’t want to miss. Enjoy an award-winning burger while admiring the music walls of fame that are an ode to the many great musicians who have come through its doors.
A 5K Race
The event is not just about music, food, and art. You can also enjoy a little healthy exercise during the day with a fun 5K run. You don’t need to be a marathon runner to take part since it’s open to everyone.
Whether you’re a music lover or a foodie, there’s something for everyone at this beloved Georgia festival. Have we missed any key event details? If we have, contact us at Riverside Ford in Macon, Georgia, and let us know. We’ll be glad to add them to the list.
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